The web is the world, writ electronically
Humans started to form societies as soon as we learned to communicate. Small groups of hunter-gatherers formed larger groups to ensure their survival. In order to coordinate their hunting parties, they had to develop a means of communication. Communication became the means of cooperation.
Look at the terminology I just used; communicate, coordinate, cooperate. The prefix co means together; joint; jointly; mutually. Co is the prefix that defines human society. As individuals, early man was nearly helpless. He had no fur, not very good teeth, relatively poor eyesight. He was near the bottom of the food chain. Yet collectively, humans survived, even prevailed against adversity.
Communication, the ability to share ideas, is what has enabled us to reach the 21st century without becoming extinct. Our means of communication have evolved from the written word to the printed page, from smoke signals to the telephone, from street singers to MP3s. And now we have the internet.
Even though it’s only a few decades old, the internet has begun to evolve, too. At first it was a simple repository of electronic pages; you had to know where to look to find what you needed. Hyperlinking gave this electronic library continuity, a means to get from one document to another. Soon this medium earned its title as the world wide web. Anyone anywhere with internet access could communicate with others from across the globe. The internet reduced the time it took to send a message from one pole to the other to a matter of seconds.
Just as early man had the entire world to himself, early users of the web felt like citizens of the planet. Eventually, though, just as mankind settled into towns and cities and states, electronic communication is becoming more localized. Ebay is a world market, Craigslist is a local one. Local communities are finding new ways to use the internet to stay in touch, to be politically active, to recruit volunteers. Just like society, the internet is becoming more and more community oriented. Just as you can be a member of the human race while at the same time be a member of your neighborhood, the internet will always be a global means of communication, but the true value of the medium is shifting toward those around you. Social networking is starting to focus more on the small scale, the local group. It’s not unprecedented; it’s exactly the way human society itself evolved.
![]()








