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14

Feb

Trying too hard

Posted by Jeber  Published in Madison, President's Day. advertising, Taft

Every President’s Day local companies produce ads to entice buyers to purchase their products. Nothing unusual about that. What amazes me is the length some stores will go to in order to relate their product to the presidents. How do you sell furniture in relation to a federal holiday celebrating two U.S. presidents? You offer “presidential-sized savings”. Are those Taft sized savings (he was so fat, weighing 330 pounds, that he got stuck in the White House bathtub) or are they only James Madison sized (5 feet 4 inches tall and weighed under 100 pounds)?

What the hell, presidential-sized saving? And we wonder at the illiteracy rates among our children.

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